It's been around for a little while now, and on the face of it seems like a good idea for those brands that want to engage in the whole social networking scene without the need to develop your own community.
That's all good in my eyes, why re-invent the wheel when you can utilise already running communities.
The way connect works can be seen below, basically allows visitors comments to be also posted to your facebook wall, thus aiding the spreading of their thoughts at a click.
I also, quite like the fluid nature of this Redbull, site although the IA is a little restricting not easy to find, search etc (saleability you have to worry about). What is good is the freshness of this approach.
Check out the site www.connect.redbullusa.com
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